From Steven Tyler de-aging for Kia to Amazon’s imagining of different voices for Alexa
The internet giant’s founder, Jeff Bezos, stars in this 90-second comedic ad showing different celebrities including chef Gordon Ramsay, actress Rebel Wilson, singer Cardi B and actor Anthony Hopkins subbing in for the voice of Amazon’s voice assistant Alexa.
Anheuser-Busch dispenses with its usual Clydesdales and puppies and instead goes with a 60-second ad that depicts, to the tune of ”Stand By Me,” the company’s program to provide water to areas in need.
The beer brand’s recent ads have centered on a Game of Thrones-like universe that uses the meaningless-but-catchy phrase ”Dilly Dilly.” Now, in a 60-second ad running in the second quarter, the brand introduces ”Bud Knight,” a heroic character who is ambivalent about helping out in a battle.
The soda maker strives to include everyone in its 60-second ad: people of different ethnicities
Doritos & Mountain Dew
The two Pepsico brands have linked spots that show a lip-sync battle between Peter Dinklage, who lip syncs a Busta Rhymes song as a representative for Doritos Blaze, and Morgan Freeman, who lip syncs a song by Missy Elliott for Mountain Dew Ice.
Procter & Gamble’s air freshener tackles toilet humor with a 30-second ad airing in the second quarter. It purports to be a documentary about Dave, whose ”bleep don’t stink.” The kicker: Since your Super Bowl party guests are a bunch of not-Daves, you might want to take other precautions against bathroom odor.
The automaker has enlisted Aerosmith lead singer Steven Tyler (who last popped up in a Skittles Super Bowl ad two years ago) to promote its Stinger sports car. In the ad, he drives backward so fast that he gets younger thanks to computer-generated magic. In a nod to advertising tropes, the ad also contains a subliminal message if you watch it backward; Kia helpfully provides this version online.
The Anheuser-Busch light beer brand has 30-second ads in the second and fourth quarters starring Chris Pratt . In one he runs and does yoga while singing along to ”I Like Beer,” a remake of a country song from the 1970s.
The soda maker calls back to its past Super Bowl advertising efforts with Britney Spears, Michael Jackson, Celtics basketball player Kyrie Irving and Cindy Crawford in a 30-second ad airing right before the Justin Timberlake halftime show.
The maker of car floor mats shows footage of its new factory being built in a 30-second ad in the first half of the game. On-screen text reads: ”At WeatherTech
This story has been upd ated to correct the name of the car in the Kia ad. It’s Stinger, not Stringer.
COLUMBUS, Ohio — Pierre Luc-Dubois scored in overtime to lift the Columbus Blue Jackets over the Detroit Red Wings 5-4 on Tuesday night and keep their playoff plans on track.
Artemi Panarin tied it for Columbus when he put back his own rebound late in the third period. That se t the stage for Dubois’ shot from the slot 2:55 into the extra period.
The Blue Jackets are trying to get to the playoffs in consecutive years for the first time in franchise history, and for most of the game it looked as if Detroit would put a crimp in their plans. Columbus had to rally from a 4-1 second-period deficit to get the two points and stay in third place in the Metropolitan Division with two games left.Article continues below ...
Cam Atkinson scored twice and Sonny Milano also had a goal for the Blue Jackets, who have won 13 of 15. Sergei Bobrovsky had 23 saves.
Jimmy Howard had 36 saves and Tyler Bertuzzi had two goals for the Red Wings, who ended a three-game winning streak. Gustav Nyquist had a goal and an assist, Darren Helm also scored and Henrik Zetterberg had three assists for Detroit.
Bertuzzi put the Red Wings up four minutes into the game when he redirected Zetterberg’s shot from the left corner. Atkinson tied it on a power play a few minutes later when he waited next to the net and stuffed in a pass from Seth Jones.
Detroit went up 2-1 later in the period when Bobrovsky and defenseman Jones got tangled up in front of the goal and a bouncing shot from Helm went into the net off Jones. Bertuzzi got his second of the evening late in the period on a power play, beating Bobrovsky on a rush.
Nyquist gave Detroit a three-goal edge on a power play just 31 seconds into the second period. Atkinson pulled it to 4-2 later in the period on a power play when he scored from the right circle as Alexander Wennberg screened out Howard. Detroit wanted goalie interference but didn’t the call.
Milano poked in a loose puck from the doorstep to make it 4-3 midway through the third period, and then Panarin tied it.
NOTES: Panarin has the franchise points record with 80. … Columbus D Zach Werenski left the ice in the second period after taking a puck to the back of the head blocking a shot from Andreas Athanasiou. … Columbus F Alex Broadhurst made his NHL debut. He went to the penalty box in the first period for high-sticking, which led to a Detroit’s third goal. … Detroit C Dylan Larkin has six points in the past three games.
Detroit: Hosts Montreal on Thursday night.
Columbus: Hosts Pittsburgh on Thursday night.